The Brucey Bonus: How to Scale Short-Form Video (Without Burning Out or Guessing) With the launch of my new podcast, I am testing this strategy in real time. TikTok, Instagram Reels and YouTube Shorts all offer enormous reach. But they do not play by the same rules. Over the next three weeks, I have more than 100 videos going live. This is not about posting more. It is about understanding how each platform actually works. Why Short-Form Video Strategy Matters in 2026 Short-fo

The Brucey Bonus: The Power of Saying No (And Why It Scales Your Business Faster) Managing expectations in business, marketing, sales and life is easier said than done. Most people overestimate what they can achieve in a year and underestimate what they can achieve in a decade. There is a simple way to correct that imbalance. Say no more often. Say yes less frequently. Why Saying No Drives Better Business Outcomes Focus creates progress. When you protect your time, you create

The Brucey Bonus: Agentic AI Is Here. And It Changes How You Work OpenClaw might be one of the most important developments in agentic technology this year. That is not an exaggeration. This is a live case study of what I have been building over the last few days, and more importantly, why it matters for business owners. Over the weekend, I went all in. I installed OpenRouter, Claude and OpenClaw, topped up my Anthropic account, ordered a Mac Mini and started building. The bar