The Brucey Bonus: Why Traffic Doesn’t Convert (And What Actually Does) When I started, I made the same mistake most people make. I focused on traffic. Not flow. I was running paid social. Getting engagement. Getting clicks. Feeling good about the numbers. Then I sent those leads to our main website. A website that had everything on it. Every service. Every offer. Every page. I thought more options meant more opportunity. It meant more friction. Why Traffic Alone Does Not Driv

How to Become the Answer on ChatGPT GEO. Generative Engine Optimisation. Or, more simply, how to become the answer inside ChatGPT. OpenAI has already floated the idea of taking a cut from purchases driven through AI search. If that happens, the brands that benefit will not be the ones chasing incremental SEO gains. They will be the ones AI trusts enough to recommend with confidence. At PinPoint Media, a performance marketing agency focused on search, social and creative, we a

When Should You Turn Off Meta Ads? Most businesses turn ads off too early. They see a lack of instant conversions or feel like spend is climbing too quickly. So they panic and switch things off before the data has had a chance to develop. This is one of the most common and costly mistakes in paid social. Impatience kills performance faster than bad creative. Before turning off any Meta ad, you need to assess whether it has actually had a fair chance to perform. How to Evaluat