There’s a phrase that keeps coming back to me lately: Don’t run before you can walk. GEO (Generative Engine Optimisation) is moving fast. AI search is evolving daily. And yes, it was inevitable that platforms like OpenAI would move towards paid placements, just like Google did. But here’s the reality most founders need to hear: GEO is not where you should start. What is GEO (Generative Engine Optimisation)? Generative Engine Optimisation (GEO) is the process of structuring yo