Oliver Bruce
Dealing with the Downturn: Strengthening the B2B Marketing Pipeline
"When times are good, you should advertise; when times are bad, you must advertise."
Marketing during a recession is an absolute necessity. As the saying goes, “When times are good, you should advertise; when times are bad, you must advertise.”
Businesses that survived the 2008 crash understand this all too well, with those investing in marketing during the crunch experiencing 3.5x greater brand visibility than their counterparts. That same brand visibility was the very thing that fueled these businesses out of economic stagnancy.
But when budgets are tight and customer appetite is low, how can you market to customers that are preparing to tighten their purse strings, particularly in a B2B environment?
On October 26th at 14:00 GMT, we tackle B2B marketing strategies for a recession. We’ll discuss how to create campaigns for long pipelines, ensuring multiple touch points for different stakeholders, and discuss how B2B marketing needs to borrow learnings from the B2C market. Speakers include two-time founder and marketing expert Jess Saumarez, Founder and Podcaster Oliver Bruce, B2B marketing expert Jonny Ross and Growth Expert Gwen Brady.
Discover the full Dealing with the Downturn series here.