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After a record breaking year, PinPoint Media today announced the acquisition of the specialist DTC Paid Media and Creative Agency, NOVA+.

CEO and Founder of PinPoint Media, Oliver Bruce, comments: “This acquisition is an important addition to PinPoint’s global team of marketing experts. It will allow us to further expand our direct-to-consumer performance offering as well as enable NOVA’s current and future client base access to PinPoint Media’s wider creative and strategic campaign resources.”

The acquisition will result in PinPoint Media open a new Shoreditch office in London as of January 2024, alongside the establishment of an increased presence and staffing in both Cape Town, South Africa and Manchester UK.

Anton Gabb (NOVA L) & Oliver Bruce (PinPoint R) .png
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Business podcast also lands episode-level sponsorship from Huel and Hux Health

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World’s first carbon positive podcast.

The latest series of business podcast Success Is In The Mind has launched today, with sponsorship from brands including Huboo, Huel and Hux Health.

The podcast, created by content marketing agency PinPoint Media, focuses on leadership and small business strategy, and is hosted by founder and CEO Oliver Bruce. Previous guests have included the founders of brands such as Jubel, Grind and Habito, and the latest series starts with an interview with Nick Telson, founder of DesignMyNight and cofounder of Trumpet.

Launched during the pandemic, the podcast has already begun generating commercial revenue for the business. Partners for previous seasons include small-business insurance provider Capsule, and the latest season has added e-commerce software platform Huboo as a headline sponsor. 

“At Huboo, we work with aspirational brands that have real ambitions to change the face of eCommerce, so partnering with Success Is In The Mind makes total sense for us,” said Martin Bysh, co-founder and CEO of Huboo. “We’re here to drive growth for those D2C brands that Oliver so elegantly taps into on the podcast.”

Alongside Huboo, individual episodes throughout the new series will also be sponsored by fitness nutrition brands Huel and Hux Health. In addition to direct sponsorship revenue, however, Bruce said that the podcast has been invaluable as a sales tool for helping build relationships with potential clients and partners.

“Having Huboo join us as series sponsor felt entirely logical and like a natural partnership,” Bruce said, “not least because we had Huboo’s founder Martin on one of my previous episodes.” 

Award winning podcast, Success Is In The Mind, has been approached by Switzerland based non-for profit organisation, Carbon Podative, in a bid to positively offset all podcasting and listener emissions by an amazing 120% in world first.

Founder of Carbon Podative Andrew Bosomworth said, “The majority of podcasts do not put emphasis on their social conscience but Oliver with his “Success Is In The Mind” podcast becoming our biggest member of Carbon Poditive has demonstrated their commitment to being better. We are also incredibly grateful for their cooperation and being our first large podcast case study. This will enable us to make the podcasting industry a whole a more
environmentally friendly place.”

Succcess Is In The Mind, The Journey Oliver Bruce

Huboo, Huel & Hux Health Sponsorship

Success Is In The Mind 'The Journey' which in 2022's Spotify Wrapped was ranked in the top 5% of shared podcasts globally takes on 3 new sponsors. 

Huboo, a cutting-edge eCommerce fulfilment business supporting D2C brands and businesses from micro through to SME size as well as larger organisations.

 

Huel making nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment. Click HERE for your free shaker and t-shirt with the Huel Black Edition

 

And Hux Health a health company that inspires people to find their daily edge by making complex nutrition simple.

The new series will span 10 episodes and be avaliable on all major podcast networks. 

Oliver Bruce, Virgin Atlantic

Virgin Atlantic Partnership

The award-winning podcast Success Is In The Mind has really taken off as it announces partnership with Virgin Atlantic. 

This partnership is a huge opportunity and will open up a potential audience of 5 million listeners through Virgin Atlantic’s ‘Vera’. Success Is In The Mind has gone from strength to strength since launching in 2021 and is set to skyrocket with this new partnership. 

This new partnership deal with Virgin Atlantic is set to last a minimum of 6 months and will likely open the podcast up to a whole new global audience.

Success Is In The Mind is available on all podcasting platforms. To find out more visit www.successpodcast.co.uk

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